Folson Marketing

Search Engine & Generative Engine Optimization

Dominate both traditional search and AI-powered answer engines. Our integrated SEO & GEO system ensures your brand is found, cited, and recommended — by Google and by AI.

50+

Clients Served

95%

Clients Achieving Growth

DR 40+

Avg Backlink Authority

500+

News Sites for PR

System Modules

Technical SEO

Build a technically sound foundation optimized for both search engines and AI crawlers.
  • Site architecture optimization (flat structure, XML sitemaps)
  • Core Web Vitals & page speed improvement
  • Indexation management (canonical tags, Schema JSON-LD)
  • Crawl budget optimization

On-Page Optimization

Strategic keyword research and AI-assisted content production to build topical authority.
  • Keyword research for site authority building
  • AI-assisted long-form blogs (avg. 1,800 words)
  • Content optimized for readability & search algorithms
  • Semantic structure & internal linking strategy

Off-Page SEO

Manual outreach and PR distribution to earn high-authority backlinks and brand mentions.
  • Manual outreach for high-authority backlinks (avg. DR 40+)
  • Press release distribution to 500+ news sites
  • Guest posting & editorial placement
  • Brand mention acquisition & link reclamation

Citation-Ready Architecture

Format your content so AI engines can easily extract and reference your brand in answers.
  • Clear definitions & answer properties for AI extraction
  • Structured data optimized for generative engines
  • FAQ & knowledge base formatting
  • Snippet-ready content blocks

Entity Trust & Corroboration

Establish your brand as a verified source of truth that AI engines confidently cite.
  • Brand fact consistency across reputable sources
  • Entity validation & knowledge graph optimization
  • Cross-platform brand signal alignment
  • Authoritative source corroboration strategy

Authority References (Digital PR)

Earn editorial mentions and expert quotes in top-tier publications that AI answer engines prioritize.
  • Editorial mentions in top-tier publications
  • Expert quote placement for AI citation
  • Journalist relationship building & pitching
  • Authority signals that outperform standard links for AI

How It Works

1

Strategy & Intelligence

Deep research into industry trends, market landscape, and AI query targeting — covering Core Search, Precise Search, Authority Proof, and Reputation Validation queries.
2

Content Execution

Develop AI Knowledge Bases using semantic structures and convert high-performing articles into reference packets for journalists and editors.
3

Outreach & Distribution

60 to 200+ targeted pitches per month to journalists and publications, plus spider crawl optimization to accelerate AI indexing of core content.
4

Monitoring & Iteration

Track brand visibility and citation rates across AI platforms (ChatGPT, Perplexity, etc.) and dynamically replace low-efficiency content based on data feedback.

Why Choose Us

Integrated SEO + GEO strategy
AI citation rate tracking
60–200+ monthly journalist pitches
DR 40+ backlink standard
AI-assisted content at scale
Real-time competitive monitoring

SEO Packages

POC

30–40 blogs, 3–5 backlinks, technical SEO

Growth

30–60 blogs, 10–15 backlinks, local citations

Power

30–60 blogs, 20–25 backlinks, collection optimization

GEO Packages

POC

30–40 blogs, 2–3 unique earned editorial mentions/links per month after ramp-up

Growth

30–60 blogs, 3–5 unique earned editorial mentions/links per month after ramp-up

Power

30–60 blogs, 5–8 unique earned editorial mentions/links per month after ramp-up

Success Metrics

Traditional SEO Metrics

  • Organic search traffic growth
  • Keyword rankings improvement
  • Average click-through rate (CTR)

GEO-Specific Metrics

  • AI Citation Rate — how often your domain is cited in AI summaries
  • Brand Sentiment — whether AI answers are positive, neutral, or negative
  • Answer Completeness — tracking if AI provides your technical parameters and use cases

Ready to dominate search and AI?

Get a comprehensive SEO & GEO audit and discover untapped opportunities in both traditional search and AI answer engines.
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