Folson Marketing

Search Engine & Generative Engine Optimization

Dominate both traditional search and AI-powered answer engines. Our integrated SEO & GEO system ensures your brand is found, cited, and recommended — by Google and by AI.

50+

Clients Served

95%

Clients Achieving Growth

DR 40+

Avg Backlink Authority

500+

News Sites for PR

System Modules

Technical SEO

Build a technically sound foundation optimized for both search engines and AI crawlers.
  • Site architecture optimization (flat structure, XML sitemaps)
  • Core Web Vitals & page speed improvement
  • Indexation management (canonical tags, Schema JSON-LD)
  • Crawl budget optimization

On-Page Optimization

Strategic keyword research and AI-assisted content production to build topical authority.
  • Keyword research for site authority building
  • AI-assisted long-form blogs (avg. 1,800 words)
  • Content optimized for readability & search algorithms
  • Semantic structure & internal linking strategy

Off-Page SEO

Manual outreach and PR distribution to earn high-authority backlinks and brand mentions.
  • Manual outreach for high-authority backlinks (avg. DR 40+)
  • Press release distribution to 500+ news sites
  • Guest posting & editorial placement
  • Brand mention acquisition & link reclamation

Citation-Ready Architecture

Format your content so AI engines can easily extract and reference your brand in answers.
  • Clear definitions & answer properties for AI extraction
  • Structured data optimized for generative engines
  • FAQ & knowledge base formatting
  • Snippet-ready content blocks

Entity Trust & Corroboration

Establish your brand as a verified source of truth that AI engines confidently cite.
  • Brand fact consistency across reputable sources
  • Entity validation & knowledge graph optimization
  • Cross-platform brand signal alignment
  • Authoritative source corroboration strategy

Authority References (Digital PR)

Earn editorial mentions and expert quotes in top-tier publications that AI answer engines prioritize.
  • Editorial mentions in top-tier publications
  • Expert quote placement for AI citation
  • Journalist relationship building & pitching
  • Authority signals that outperform standard links for AI

How It Works

1

Strategy & Intelligence

Deep research into industry trends, market landscape, and AI query targeting — covering Core Search, Precise Search, Authority Proof, and Reputation Validation queries.
2

Content Execution

Develop AI Knowledge Bases using semantic structures and convert high-performing articles into reference packets for journalists and editors.
3

Outreach & Distribution

60 to 200+ targeted pitches per month to journalists and publications, plus spider crawl optimization to accelerate AI indexing of core content.
4

Monitoring & Iteration

Track brand visibility and citation rates across AI platforms (ChatGPT, Perplexity, etc.) and dynamically replace low-efficiency content based on data feedback.

Why Choose Us

Integrated SEO + GEO strategy
AI citation rate tracking
60–200+ monthly journalist pitches
DR 40+ backlink standard
AI-assisted content at scale
Real-time competitive monitoring

SEO Packages

POC

30–40 blogs, 3–5 backlinks, technical SEO$3,000/mo

Growth

30–60 blogs, 10–15 backlinks, local citations$6,000/mo

Power

30–60 blogs, 20–25 backlinks, collection optimization$9,000/mo

GEO Packages

POC

30–40 blogs, 2–3 unique earned editorial mentions/links per month after ramp-up$4,000/mo

Growth

30–60 blogs, 3–5 unique earned editorial mentions/links per month after ramp-up$6,000/mo

Power

30–60 blogs, 5–8 unique earned editorial mentions/links per month after ramp-up$9,000/mo

Success Metrics

Traditional SEO Metrics

  • Organic search traffic growth
  • Keyword rankings improvement
  • Average click-through rate (CTR)

GEO-Specific Metrics

  • AI Citation Rate — how often your domain is cited in AI summaries
  • Brand Sentiment — whether AI answers are positive, neutral, or negative
  • Answer Completeness — tracking if AI provides your technical parameters and use cases

Ready to dominate search and AI?

Get a comprehensive SEO & GEO audit and discover untapped opportunities in both traditional search and AI answer engines.
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