Folson Marketing

DTC Site Operations & Growth

End-to-end management of your independent e-commerce site — from storefront optimization and product merchandising to paid traffic acquisition and conversion rate optimization.

Full

Storefront Management

SEO

& Content Optimization

Paid

Traffic Acquisition

CRO

Conversion Optimization

System Modules

Storefront Optimization

Build a high-converting storefront with compelling product pages, clear navigation, and brand-consistent design.
  • Product page copywriting & visual merchandising
  • Collection & category page optimization
  • Homepage layout & promotional banner management
  • Mobile-responsive design & UX improvements

Traffic Acquisition

Drive qualified traffic to your site through a mix of paid advertising and organic channels.
  • Google Ads & Shopping campaign management
  • Meta & TikTok paid social campaigns
  • Email marketing & abandoned cart recovery
  • Retargeting & lookalike audience strategy

SEO & Content

Improve organic visibility and attract high-intent shoppers through on-site SEO and content strategy.
  • Technical SEO audit & implementation
  • Product & category page keyword optimization
  • Blog & content marketing strategy
  • Site speed & Core Web Vitals optimization

Conversion Rate Optimization

Turn more visitors into customers with data-driven testing and funnel optimization.
  • Checkout flow analysis & friction reduction
  • A/B testing for product pages & landing pages
  • Trust signals, reviews & social proof integration
  • Analytics setup & conversion tracking

How It Works

1

Site Audit & Strategy

Comprehensive audit of your current storefront, traffic sources, and conversion funnel to identify quick wins and long-term growth opportunities.
2

Optimization & Launch

Implement storefront improvements, set up advertising campaigns, and optimize product pages for search and conversion.
3

Scale & Iterate

Continuously monitor performance, scale winning campaigns, and run conversion experiments to maximize revenue growth.

Why Choose Us

Full-service DTC site management from storefront to fulfillment
Integrated paid + organic traffic strategy
Conversion rate optimization with A/B testing
Platform-agnostic: Shopify, WordPress, WooCommerce & more
Email marketing & retention campaigns included
Data-driven decisions with comprehensive analytics

Success Metrics

Traffic & Visibility

  • Organic traffic growth through technical SEO & content
  • Paid campaign ROAS optimization across Google & social
  • Email marketing driving repeat purchases & retention

Conversion & Revenue

  • Checkout funnel optimization reducing cart abandonment
  • Product page A/B testing improving conversion rates
  • Average order value growth through upsell & cross-sell

Ready to grow your online store?

Get a free site audit and discover how our DTC operations team can optimize your storefront, drive more traffic, and increase conversions.
Get Your Free Site Audit