The Challenge

Seven e-commerce brands across vastly different verticals shared a common frustration: Google Ads was eating their margins. Rising cost-per-click across Shopping and Search campaigns made it increasingly difficult to maintain profitability. Broad match keywords were burning budget on irrelevant queries. Performance Max campaigns were treated as black boxes with no strategic oversight. Product feeds lacked the optimization needed to win auction-time bids. These brands — spanning art and home decor, clothing, jewelry, shapewear, skincare, supplements, and home improvement — needed a partner who could turn Google Ads from a cost center into a scalable, profitable growth channel.

Our Approach

We applied a disciplined, data-driven framework to each account while adapting tactics to the unique dynamics of each vertical:

• Shopping campaign segmentation — Restructured product feeds and campaign architectures to separate top performers from long-tail products, enabling granular bid strategies that maximized ROAS on proven winners while testing new opportunities at controlled budgets
• Performance Max optimization — Moved beyond set-and-forget PMax by implementing asset group segmentation, audience signal layering, and URL exclusion strategies to maintain control over where and how ads appeared
• Search intent mapping — Built keyword architectures organized by funnel stage — awareness, consideration, and purchase intent — ensuring ad copy and landing pages matched the searcher's mindset at every touchpoint
• Negative keyword sculpting — Conducted weekly search term audits to eliminate wasteful spend on irrelevant queries, building comprehensive negative keyword lists that improved traffic quality and reduced cost-per-acquisition
• Landing page alignment — Collaborated with brands on dedicated landing pages that maintained message match from ad to page, reducing bounce rates and increasing conversion rates through focused user experiences

Results

Across 7 e-commerce verticals, performance data is shown in the campaign screenshots above:

• Art and Home Decor (3-month campaign) — Scaled profitably with high-AOV transactions, leveraging Shopping ads to showcase visual products and drive qualified traffic from design-conscious shoppers
• Clothing (3-month campaign) — Achieved strong ROAS through seasonal campaign pacing and audience-segmented Shopping campaigns that targeted style-specific buyer personas
• Jewelry (4-month campaign) — Navigated a highly competitive vertical with precise bidding strategies on branded and category terms, capturing high-intent shoppers during gifting seasons
• Shapewear (12-month campaign) — Our longest-running engagement demonstrated sustained, profitable scaling over a full year, with month-over-month ROAS improvements driven by continuous optimization and audience expansion
• Skincare Products (3-month campaign) — Built a full-funnel Google Ads strategy that combined awareness-stage video campaigns with intent-driven Shopping and Search to move prospects from discovery to purchase
• Supplements (3-month campaign) — Managed compliance-sensitive ad copy and landing page requirements while driving strong conversion volume through high-intent health and wellness keywords
• Home Improvement (2-month campaign) — Delivered rapid results in a short engagement window by focusing budget on the highest-converting product categories and eliminating underperforming SKUs from the feed
• Average ROAS of 3-5x across all verticals — Consistent profitability regardless of industry, product price point, or competitive intensity

Portfolio Samples

Below are select campaign performance screenshots from our Google Ads portfolio, each representing a different e-commerce vertical managed by our team. The data displayed on this case study page is pulled directly from Google Ads reporting dashboards and demonstrates the measurable, verifiable results we deliver for our clients.