The Challenge

This regional home services contractor had excellent reviews and strong word-of-mouth, but was invisible in local search results. Their website was outdated, and previous marketing efforts were generating leads at an unsustainable cost. They needed a digital strategy to become the go-to choice in their service area.

Our Approach

We implemented a comprehensive local marketing strategy combining SEO, PPC, and web presence:

• Google Business Profile optimization — Complete overhaul of their GBP with optimized descriptions, service categories, photos, and regular Google Posts
• Local SEO — Fixed inconsistent NAP data across 100+ directories, built local citations, and implemented automated review generation
• Google Ads — Launched Local Services Ads and geo-targeted search campaigns focused on high-intent home improvement keywords
• Website rebuild — Designed and built a modern, mobile-first website with clear service pages, trust signals, and conversion-optimized contact forms
• Review strategy — Implemented an automated review request system that increased their rating and review count

Results

Within 4 months:

• +145% lead volume increase from digital channels
• -60% cost per lead compared to previous marketing efforts
• #1 map position for primary service keywords in the target area
• 4.9 star rating with 200+ new reviews generated through the automated system