The Challenge

Across a diverse roster of DTC brands, we found the same story repeating: companies were spending heavily on acquisition through paid ads and SEO but leaving massive revenue on the table by neglecting their owned channels. Abandoned cart sequences were either nonexistent or poorly timed. Welcome series consisted of a single discount code email. Post-purchase communication was an afterthought. Win-back campaigns did not exist. These brands — spanning e-bikes, health and supplements, personal care, pet products, and publishing — needed a systematic approach to email marketing that would turn one-time buyers into repeat customers and transform their subscriber lists into reliable revenue engines.

Our Approach

We built and managed end-to-end email marketing programs tailored to each brand's audience, product lifecycle, and revenue goals:

• Flow architecture on Klaviyo and Mailchimp — Designed and implemented complete automation ecosystems including welcome series (5-7 emails), abandoned cart recovery (3-touch sequences with dynamic product blocks), browse abandonment triggers, post-purchase thank-you and cross-sell flows, review request sequences, and sunset/win-back campaigns
• Advanced segmentation strategies — Built dynamic segments based on purchase history, engagement recency, average order value, product category affinity, and lifecycle stage to ensure every subscriber received the most relevant message at the right time
• A/B testing at scale — Systematically tested subject lines, send times, content layouts, CTA placement, discount strategies, and personalization variables across every brand, building a proprietary playbook of winning patterns
• Abandoned cart optimization — Engineered multi-touch cart recovery sequences with escalating urgency, social proof elements, and strategic incentive timing that recovered revenue most brands had written off
• Campaign calendar and content creation — Planned and executed 3-5 campaign sends per week per brand, including product launches, seasonal promotions, educational content, brand storytelling, and flash sales with custom-designed email templates

Results

Across 9+ DTC brand email programs:

• 45% average open rates — Well above the 20-25% industry benchmark, driven by precise segmentation and compelling subject line strategies
• 30% of total revenue attributed to email — Email became the second-largest revenue channel for most brands, behind only paid advertising
• 5x ROI on email marketing spend — For every dollar invested in email strategy, design, and platform costs, brands generated five dollars in tracked revenue
• E-bike brands — Recovered high-AOV abandoned carts worth $1,500-$3,000+ per unit with targeted recovery sequences
• Health & supplements brand — Subscription renewal flows and educational content sequences drove exceptional repeat purchase rates
• Personal care brand — Seasonal campaign cadence aligned with gifting periods generated peak-month revenue spikes of 3x baseline
• CBD & wellness brands — Compliance-friendly email strategies navigated platform restrictions while maintaining strong engagement
• Self-tanning brand — UGC-driven email content and shade-match quizzes improved click-through rates by 60%
• Pet products brand — Pet birthday and milestone automation flows created emotional brand connections that drove repeat purchases
• Author & publishing brand — Book launch sequences and reader engagement campaigns built a devoted fanbase with 55%+ open rates

Portfolio Samples

Below are select examples from our email marketing portfolio showcasing campaign designs, flow architectures, and template systems created for each brand. Every image displayed on this case study page represents real client deliverables and demonstrates our ability to craft high-converting email experiences across vastly different industries.