The Challenge

This health and wellness DTC brand had strong products and a dedicated customer base, but growth had plateaued. They were running siloed marketing efforts across email, social, and paid channels with no unified strategy. Customer retention was declining and acquisition costs were rising.

Our Approach

We built an integrated multi-channel growth strategy connecting every customer touchpoint:

• Email marketing overhaul — Rebuilt their entire email program with segmented campaigns, personalized product recommendations, and automated flows including welcome series, cart abandonment, post-purchase, and win-back sequences
• Meta Ads strategy — Launched prospecting and retargeting campaigns with creative assets optimized for health and wellness audiences across Facebook and Instagram
• Influencer partnerships — Identified and partnered with micro-influencers in the wellness and lifestyle space for authentic product endorsements
• Site redesign — Refreshed the DTC storefront with improved product pages, social proof integration, and a streamlined checkout experience
• Loyalty program — Implemented a rewards program to drive repeat purchases and increase customer lifetime value

Results

Over 8 months:

• 35% revenue growth year-over-year across all channels
• 45% email open rate — well above the 15–20% industry average
• 3x social engagement increase across Instagram and TikTok
• 28% improvement in customer retention through email and loyalty programs