The Challenge

This Korean beauty (K-Beauty) brand was entering the competitive U.S. market with a strong product line but no established digital presence. They needed to simultaneously launch on Amazon and build a direct-to-consumer storefront — all while competing against entrenched beauty incumbents.

Our Approach

We executed a multi-channel launch strategy spanning Amazon, DTC, and paid media:

• Amazon listing optimization — Created premium A+ content, optimized product titles and bullet points for search, and designed lifestyle imagery that resonated with the target demographic
• DTC website design — Built a high-converting e-commerce storefront with brand-consistent design, intuitive product discovery, and mobile-first UX
• Google Ads campaigns — Launched branded and non-branded search campaigns targeting high-intent beauty and skincare keywords
• Meta Ads strategy — Developed creative assets and audience targeting across Facebook and Instagram to build brand awareness and drive conversions
• GTM planning — Coordinated launch timing, promotional strategy, and influencer seeding to maximize initial momentum

Results

Within 6 months of launch:

• 3x channel revenue compared to pre-launch projections
• Top 10 category rank on Amazon for primary product keywords
• Strong DTC conversion rates driven by optimized landing pages and retargeting
• Sustainable paid media performance with profitable ROAS across both Google and Meta