The Challenge

This premium art and home décor e-commerce brand had a strong product catalog but was struggling to profitably scale their paid advertising. Previous campaigns were generating clicks but not conversions, and their ROAS was below breakeven. They needed a partner who could turn their ad spend into a true growth engine.

Our Approach

We built a performance-driven Google Ads strategy focused on high-intent traffic and conversion optimization:

• Campaign restructuring — Rebuilt the entire Google Ads account with segmented campaigns by product category, price point, and buyer intent level
• Shopping Ads optimization — Created a granular product feed strategy with optimized titles, descriptions, and custom labels for bid management
• Search campaign expansion — Targeted high-commercial-intent keywords across branded, category, and competitor terms
• Audience layering — Implemented remarketing lists, customer match audiences, and in-market segments to maximize conversion rates
• Landing page alignment — Ensured ad-to-page relevance with dedicated landing experiences for top product categories

Results

Over 3 months:

• $1.04M in conversion value generated from Google Ads campaigns
• 4.87x ROAS across all campaign types
• 1,603 conversions tracked during the campaign period
• Sustainable scale — maintained ROAS while increasing spend month-over-month