How-to
🛠️ Best tools for tracking AI search visibility
Who tracks whether ChatGPT, Perplexity, and Google’s AI Overviews mention you — from Otterly’s $29/mo starter to enterprise Profound — plus the free weekly-prompt version to run before you pay.
🎯 Why it matters
You cannot improve what you do not measure. These tools tell you which AI engines already mention your brand, for which prompts, and against which competitors. Here is a verified 2026 price table and the free DIY tracker to run first.
💬 My take
Pick a tracker by stage, and price it yourself first
AI does the price-checking here: point it at each tool's pricing page and it pulls the current tiers into one table. What it cannot do is run the free version for you: a weekly manual prompt check that tells you whether you even need to pay yet.
Fastest path: one prompt, end to end
🤖 AI prompt — paste into ChatGPT / Claude
You are comparing AI-visibility tracking tools for a [SIZE] e-commerce brand. Open each tool's live pricing page and read the real current numbers:
- Otterly.AI (otterly.ai/pricing)
- Peec AI (peec.ai/pricing)
- Profound (tryprofound.com/pricing)
- Semrush AI Visibility (semrush.com/pricing)
For each, output ONE markdown table row: Tool | Cheapest paid tier ($/mo) | AI engines covered at that tier | Free trial? | Best for (stage).
Rules: read the number off the live page and put it in the table verbatim. Do not guess, estimate, or use a remembered price. If a page will not load or hides the price, write "check site" and move on. If you cannot browse at all, tell me which four pages to open myself.
Verified 2026 starting prices (source: Semrush "Best AI Visibility Tools" roundup)
| Tool | Starts at | Engines at that tier | Best for |
|---|
| Otterly.AI | $29/mo (Lite) | ChatGPT, AI Overviews, Perplexity, Copilot (Claude/Gemini as add-ons) | First look, single-location brand |
| Peec AI | $95/mo (Starter) | any 3 of ChatGPT, AI Overviews, Perplexity, Gemini, Claude, DeepSeek, Grok | Mid-market, self-serve teams |
| Profound | $99/mo (Starter) | ChatGPT only at Starter; Perplexity + AI Overviews on Growth | Enterprise, dedicated AI-visibility budget |
| Semrush AI Visibility | $99/mo per domain | ChatGPT, Perplexity, Gemini, Google AI Mode, AI Overviews | Teams already on Semrush |
Prices change often, so always confirm on the live page (run the prompt) before you buy. Note: the entry tier of some tools covers only ChatGPT; seeing Perplexity and Google AI Overviews too usually means a higher tier.
Or do it in 4 steps (the free DIY stack, first)
- Write 10-15 real buyer questions for your category.
- Once a week, ask them in ChatGPT, Perplexity, and Google (AI Overviews on) yourself, and log who got mentioned in a sheet. Free, slower, same signal the paid tools automate.
- After a month, look at the sheet: if you have a real, repeating visibility gap, you have a reason to pay. If not, keep doing the free version.
- When you do pay, match the tool to your stage (Otterly to test, Peec or Semrush for an active program, Profound once it has its own budget) and confirm which engines the plan actually covers first. Done = you know your baseline and whether a paid tool is worth it.
Re-check pricing quarterly. This category changes fast.
⚖️ Do & Don't
Do
- Start with the manual weekly-prompt check before paying for a platform — it tells you if you have a visibility problem worth tracking at all.
- Match the tool to your stage: Otterly to test the waters, Peec or Semrush's toolkit for an active mid-market program, Profound or Scrunch once AI visibility has its own budget line.
- Check which AI engines a plan actually covers before buying — several tools gate Perplexity and Google AI Overviews behind a higher tier than the entry price implies.
Avoid
- Don't buy the enterprise platform before you've confirmed (even manually) that you have a real citation gap to close.
- Don't assume more expensive means more accurate — pick based on which engines and prompt volume you actually need, not the sticker price.
- Don't set-and-forget a tracking tool — the value is in acting on what it shows, not the dashboard itself.
💡 Quick tips
- Most of these tools offer a trial or a cheap entry tier — run one for a month before committing to an annual plan.
- If you're already paying for an SEO suite, check its AI-visibility add-on first; it may cover 80% of what you need for a fraction of a dedicated platform's price.
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