Where and how to build your community
AI can draft your 30-day launch calendar and personalise 50 invite messages in one pass. What it can't do is know which of your customers are the real superfans or send the invites, that's you plus your customer list and the platform (Discord, Circle, a Facebook Group).
Fastest path: one prompt, end to end
🤖 AI prompt — paste into ChatGPT / Claude
You are a community launch strategist. Brand: [brand + product]. Platform I chose: [Discord / Circle / Skool / Facebook Group]. Community purpose: [one sentence]. My superfans: [describe repeat buyers, reviewers, email repliers].
1. Write a 30-day launch plan as a day-by-day calendar: seeding (days 1-7, hand-invite first 50), onboarding ritual, and one recurring ritual by week 2. Name the exact action each day.
2. Write 3 personal invite messages I can adapt: one for a repeat buyer, one for an email-list subscriber, one for someone who left a review. Each under 60 words, warm, names why *they* specifically are invited.
3. Write the onboarding ritual every new member gets (welcome + one intro prompt that reliably gets replies).
Output: a markdown table with columns Day | Action | Goal for the 30-day plan, then the 3 invite messages, then the onboarding ritual, each under its own heading.
Do not invent engagement numbers or member names. If you reference a benchmark, cite the source next to it. If you can't browse, still write the plan and messages from what I gave you.
Or do it in 6 steps
- Hand-pick 50 seed members from behaviour you can see: repeat buyers, reviewers, people who reply to your emails. Do not open a public sign-up link yet, an empty room reads as a dead brand.
- Message all 50 personally over days 1-7. A personal ask converts far better than a broadcast; name why each person specifically is a fit.
- Write one onboarding ritual so every new member gets the same warm welcome and one intro prompt that reliably draws replies.
- Put a 30-day programming calendar on paper before launch: at least one recurring ritual (weekly Q&A, a challenge, a 'show us what you made' thread) live by week 2.
- Promote 2-3 active seed members to moderator early, so the culture never rests on you alone.
- Only after there's visible daily activity, open the public invite link.
Done looks like: 50 seeded members talking, one onboarding ritual running automatically, and a full 30-day calendar, before any stranger arrives.
Worked example: the seeding math
Say you email 200 of your most engaged customers and 25% accept (a warm, personal ask):
| Step | Number |
|---|
| Personal invites sent | 200 |
| Accept at 25% | 50 |
| Active in week 1 (say half) | 25 |
25 people talking on day one is the difference between a room that feels alive and one that dies quietly. These are illustrative planning numbers, not a benchmark, track your own accept rate as you go.
Run the onboarding ritual for every new member, every time.